Introducing HR Brand Selling

HR Brand Selling (HRBS) is the interface between Human Resources (HR), Marketing and Sales. It is the selling of an organisation’s brand to its potential and present employees, it covers the whys of joining an organisation and staying with it. Factors that affect HRBS but not limited to include:

• How ethical an organisation is.

• How it treats and respect its employees.

• How secure is the employment.

• The workplace environment.

• The level of the Corporate Social Responsibility of the Organisation.

• The level of workplace toxicity.

• Removal and prevention of all isms.

• Does it honour its psychological contracts?

• How safe and healthy an organisation is.

• Fair remuneration schemes.

• Promotion, succession planning and different opportunities are based on fairness, non-bias, performance, and KSA (knowledge, skills and ability).

Many of us have looked at work mates in shock or the more cynical amongst us have looked with a shrug and a chuckle when certain underperforming colleagues have been promoted or offered opportunities undeserving of them, because they are mates of the decision makers.

As an employee can become under promoted, so another can become over promoted, both scenarios can be detrimental to the organisation.

The employee who has been wrongly missed for promotion becomes disillusioned with the organisation and their engagement with the organisation drops, and this ultimately results in them leaving for new challenges elsewhere. The organisation has lost a talented member of staff. The over promoted employee struggles, even with the help of their leadership mates and tends to revert to micromanagement of team members (but not for their mates in the team) especially the employee that should have been promoted, as they are their main threat and it is in the interest of a poor manager to remove the threat of someone who they knows could do their job so much better. The poor manager has their favourites, who tend to be the weaker members of the team i.e. their mates, and the real talent of the team moves on elsewhere. Overall the organisation’s true potential is never achieved. And as a potential employee looking on the outside inwards, why would you want to join such an organisation, I wouldn’t.

How do you create an organisation where talented employees want to stay and future talent wants to join, well, you make sure as an organisation you increase the HR Brand Selling (HRBS) of your organisation.

For more information and details on how we can help and support you, consult us today by sending us an email through info@in2focus.com.au and we’ll contact you.