Employee Engagement, it’s not Work Engagement

An interesting part of HR Brand Selling for current employees is employee engagement.

My definition of it is a multidimensional culturally moderated concept that encompasses the extent to which employees feel connected to, involved in and enthusiastic and passionate about their work thereby creating a desire to invest emotional, cognitive, physical and/or behavioural energy to their work-related roles for the purpose of contributing to their own goals and the organisation in a positive way (Burgess, 2022).

Please note, that work engagement is different, as it’s considered as the opposite of burnout.

An employee can be totally work engaged, due to their professionalism, but have total employee disengagement with their employer. Once this happens the employee will be looking for the door, but under their own terms. It is important for any employer to address employee engagement, regardless of how hard this may or may not be.

How do you create an organisation where talented employees want to stay and future talent wants to join, well, you make sure as an organisation you increase the HR Brand Selling (HRBS) of your organisation.

For more information and details on how we can help and support you, consult us today by sending us an email through info@in2focus.com.au and we’ll contact you.