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Your Specialist Business Consultant
and Executive Coach
Paul Burgess [DBA Doctoral Scholar-Practitioner, MBA, MHRM, MSc (Marketing), BSc (Hons)]
About In2Focus
Who is Paul Burgess the Business Specialist?
1.1
Paul is a highly qualified and experienced senior business consultant who helps business owners, CEOs, entrepreneurs, and other leaders create value for their companies. He holds a Master of Science (MSc) degree in Marketing, with a focus on organisational psychology, from the School of Management at UMIST/Manchester Business School. He also has a Bachelor of Science honours degree in Chemistry from the University of Hertfordshire (previously Hatfield Polytechnic). During his MSc studies in Marketing, Paul conducted research on organisational psychology in the international pharmaceutical industry, specifically in the relationships between British and Swedish headquarters and their respective subsidiaries in Sweden and the UK.
Paul has over 30 years of experience working with a variety of businesses across a range of industries, including agricultural, healthcare, non-profit, pharmaceuticals, retail, and technology. He is an expert in sales and marketing, and understands how to drive high performance and achieve success through effective marketing campaigns and the correct setting of sales parameters. Additionally, Paul is well-versed in human resources management, with a deep understanding of talent acquisition, remuneration, employee engagement, leadership development, staff wellbeing, motivation, and healthy work environments. He has recently completed his MBA and Master of Human Resources Management from Murdoch University, achieving an average distinction mark in both. He is currently undertaking his part-time Executive Doctor of Business Administration (DBA) degree at the Aston Business School (Aston University, UK), specialising in Leadership and Organisational Psychology for his doctoral thesis, while still offering great value to his clients.
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MBA
Master of Business Administration
MHRM
Master of Human Resources Management
MSc
Master of Science in Marketing
BSc (Honours)
Bachelor of Science with Honours (2.1)
Assoc CIPD
Associate Member - The Chartered Institute of Personnel and Development
FISMM
Fellowship- The Institute of Sales & Marketing Management
MILM
Member – The Institute of Leadership & Management
Client Testimonials
What Do Our Clients Have To Say?
1.6
At In2Focus, we take great pride in the positive impact we have on our clients' businesses. Our testimonials are a reflection of the trust and confidence our clients have in us and the services we provide. They serve as a testament to our ability to understand the unique needs of our clients and deliver results that exceed their expectations.
“I was looking for the skills to assist me with a very important project with a very tight time line. Lucky for our organisation I had the good fortune of meeting Paul Burgess. Paul took on the task worked diligently and brought the project in on time, professionally and with an ease of use for workers to move the project forward in the future. Paul was a complete asset to our organisation.”
Non-Profit Organisation
[A.M]
“I needed help and support to expand my business. I was fortunate to meet Paul Burgess through another business owner. Paul professionally took me through what was needed, planned the process with me and walked me through the whole process of expanding my business. The whole process with Paul was very professional, thorough and painless. I can recommend Paul to any business wanting to expand operations.”
Construction Company
[S.D]
“I have had the pleasure of working with Paul on a project for the last 18 months and during that time he has shown to be extremely capable with real passion, commitment, focus and hunger to succeed. Paul illustrated a range of skills at a consistently high level. I have no hesitation in recommending Paul.”
Healthcare Contractor
[S.B]
"I would like to recognise the extra effort that Paul made to support our national organisation’s team and deliver on its objectives. As a result of Paul’s work our team received an organisational award, which is a great honour for us to receive this. I can strongly recommend Paul for any business project, whether regionally, nationally or transnationally."
Healthcare Organisation
[P.T]
“Paul has worked on our business policies across Human Resources. He has a great affinity for knowledge in the business management field and consulting. He seems to derive great satisfaction from helping companies with systems and policies. He sticks to the task and completes projects. Paul can be trusted to be very patient and communicative with clients. He is an excellent communicator verbally and written.”
Healthcare Supplier
[A.S]
“Paul is one of those consultants you don’t forget. He is helpful, professional, knowledgeable, charming and hard working. There is no doubt he is a top performer in his market and this is a testament to his dedication and determination. I have no hesitation in recommending him to any client.”
Pharmaceutical Organisation
[P.S]
Creating Value for your Business
What can he do for you?
1.2
At In2Focus, we believe that every business has the potential to reach new heights of success. That's why we offer a comprehensive range of consulting services to help companies achieve their goals and realize their full potential. Our services are designed to address the most pressing needs of businesses, and we work closely with our clients to understand their unique challenges and tailor our approach to meet their specific needs.
HR Brand Selling Consultancy
We assist companies in aligning their HR strategy with their overall brand identity and values, to attract and retain top talent while also promoting a positive image to potential employees.
HR Brand Selling Consultancy
Sales & Marketing Consultancy
HR Consultancy
Business Training (L&D) Consultancy Services
How can we help your Business
Let’s simplify everything!
1.3
Our services include HR Brand Selling Consultancy, Sales & Marketing Consultancy, HR Consultancy and Business Training (L&D) Consultancy Services. Our HR Brand Selling Consultancy helps companies align their HR strategy with their overall brand identity and values. This allows companies to attract and retain top talent while also promoting a positive image to potential employees. Our Sales & Marketing Consultancy helps businesses optimise their sales and marketing efforts to increase revenue and reach a wider audience.
We work with companies to develop effective marketing campaigns, set sales parameters and drive high performance. Our HR Consultancy provides expert advice and support to companies in all areas of human resources management. This includes talent acquisition, remuneration and reward, employee engagement, leadership development, staff wellbeing, motivation and healthy work environments. We also help Australian and British Companies set up operations in the other’s respective market. Paul has experience of consulting, helping and supporting companies set up operations in Australia and the UK. Our Business Training (L&D) Consultancy Services includes a range of training and development services to help businesses improve the skills and capabilities of their employees, such as learning and development programs, coaching and mentoring, and leadership development. Paul has run business training and development sessions in countries including Australia, Ireland, South Africa, Sweden and the UK.
In2Focus
This is where his unique offering of HR Brand Selling comes in, intercepting all his three main consultancy areas of HR, Marketing and Sales
Client Case Studies
Let’s See Some Examples
1.5
At In2Focus, we are proud to have worked with a diverse range of clients across a variety of industries. Our case studies showcase the impact of our consulting services on businesses from various sectors including farming, healthcare, hospitality, retail and government agencies. These case studies provide a glimpse into the unique challenges and opportunities that each of our clients faced, and how we were able to help them achieve their goals.
New Sales Strategy to Save Healthcare Business
Alpha’s sales had become stagnant and were starting to decline.
Uncovering the Mystery of Declining Sales in a Company
Beta is a well-established non-profit organisation who was experiencing a decline in government business.
Revitalising a Non-Profit's Business with a New Marketing Strategy
The recruitment of the wrong employee, can be a costly problem for any organisation.
Reviving a Retail Giant's Business with an Innovative Marketing Campaign
They were struggling to retain their talent, and recruit new talent.
In2Focus Business Consultancy is founded by Paul to offer great value to businesses in the areas of HR, Marketing, Sales and the interface of all three, named by Paul as ‘HR Brand Selling’. Also offered is business training services, to cater right from beginners to master’s level. In 2023 he also plans to help Australian and British companies set up operations in each other’s respective markets.
In2Focus Business Consultancy
Continuing business consultancy in different industries, and education & advancement. Paul completed his master’s degrees in business administration (MBA) and in human resources management (MHRM) at the Murdoch University, with average grades of distinction. The concept of ‘HR Brand Selling’ was developed by Paul.
HR Brand Selling Consultancy
Professional experience of the consumer healthcare, medical devices and pharmaceutical industries in Australia and New Zealand. Final role was as an education coordinator for a large multinational healthcare organisation.
Continuing Education and Advancement
Paul consulted with many different types of companies, before relocating to Australia.
Business Consulting
Paul during this time he held many different positions from sales representative, to various management, and senior leadership roles (national and global) in the consumer healthcare, medical devices and pharmaceutical industries.
Professional Experience
Paul graduated with an upper second class honours Bachelor of Science degree in Chemistry, before working in R&D for a few years before commencing and then completing his Master of Science degree (MSc) in Marketing from the School of Management (UMIST)/ Manchester Business School, specialising in international organisational psychology. During the time of his MSc Paul had consulted for many different companies in the UK and Sweden.
Education and Research background
1990-95
1995-2009
2009-11
2011-19
2019-22
2022 – Present
Paul’s Journey
Find out why Paul is perfect for your business
1.4
Paul has over 30 years of experience working with a variety of businesses across a range of industries. He has held many different positions from sales representative, to various management, and senior leadership roles (nationally and globally). He has many years of senior business consultancy experience in Australia, Europe and the UK. He has many different professional qualifications, and intends to have more fellowships in business soon. He has four degrees, of which three of them are Master’s degrees concerning the study and application of business specialisations i.e. Marketing, Business Administration and Human Resources Management. He will start his fifth degree in the near future, which will be a doctorate in business.